Singapore F1, Strawberry Ice-Tea

The one big perception transition that happens when you jump from a career in the IT industry to a Sports Management career is the meaning of "F1". Earlier, "F1" meant "Help" ... now, it means "Formula 1".

Ok .. ok .. that's not true ... it has always meant the latter for me ... but I thought I would display some elementary wordplay capabilities of mine.

Well ... in marketing terms, the first ever F1 night race was a huge success. Very huge - but only in terms of marketing! The world was watching - with no one having much clue of what was happening in the simultaneous Portsmouth-Tottenham match (it was a great opportunity to try your luck for this match's Man of the Match contest - not many would have participated)... or anything else where. The night race, for me, was a wonderful trump card in Ecclestone's F1 marketing strategy.

Given the tech. advances and marketing muscles and brains employed in F1, it's an irony that the F1 is lagging behind many other sports as far as night-time events are concerned. Such a spectacle should have happened much before. 

I would watch-out for the F1 Singapore authorities now - they are bound to bring some fantastic innovations to the entire venue-management, spectator-experience management, and to the real event. One day it would be great to work with them. 

I did not see much of the race - but there's this funny and non-sense thing I noticed: the F1-innocence of the Singaporeans! The crowd would get up off their seats when they saw a car approaching, and then by the time they would clear their throats and raise their hands to clap, the car would have zipped passed them and ... disappeared already! I have never been to a circuit myself, but I am sure that the trick is to be up on your toes all the time! Correct me, if I am wrong, somebody :)

Whatever part I watched on TV, that was in the delicious company of some home-made strawberry-flavored ice tea! I was longing for some - and I did not want to go to the Mocha's (Sharon-Stone's throw distance from my home. It's really so close that you could lift a Sharon Stone and throw her there) - so I felt like googling and making some on my own. Here's what I did:

1. Boiled water
2. Added some chai-masala to it
3. Poured some strawberry squash-syrup
4. Threw a little sugar in it
5. Added water again
6. Left it in the fridge

The preparation and patience turned out to be worth it - and I am glad to have another weapon in my edible potable artillery.

Low Price. Good Product. Nice Service.