MeraSport.Com

Recently, we decided to relaunch MeraSport for the n^th time. That's the way it happens in the new industry - a lot of RnD on various products and then one fine day you feel that the market curve is converging with your product curve.

(I don't believe in the concept of, "... he was plain lucky - got there, at the right place, at the right time ..." ... The mantra is to persist - and persist till the right time comes. Everyone persisted, waiting for the market ecosystem to oblige - very few people got lucky.

Saumil and me have started to believe that we may be sitting somewhere around the sweet spot finally. 

When MeraSport started, it was like a multi-channel new-media sports destination. The mistake was, we started with what we wanted to end with. Hence, it took time. The upside, though, was that we were putting our resource-eggs in many baskets - so much a requirement in an uncertain industry of new media and sports, especially in India.

It's going to be a joy ride - and this time I am more hopeful, and focussed on one product, than ever.

The website was supposed to be our main product once upon a time - but is now just a marketing tool. Have a look - the entire site was designed using MS Power Point 2007. BlueVoda was used to implement it. Time taken: 3-4 hrs. Fairly simple job - especially when you realise that such simple tasks can be made multi-complex by being over-ambitious.

You don't wanna get laid, man. It leads to kissing and pretty soon you gotta talk to 'em.