Scientific Advertising

"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life. "

- David Ogilvy

 

Sorries, David, I have read it just once till today.

 

This 70 year old masterpiece is precise/concise (around 75 pages if I remember correctly), well segmented (10 chapters), and every sentence in it seemed to be a commandment about sales and promotion. Download the pdf of the book at www.scientificadvertising.com  ... thank me later ...