Author: Claude Hopkins
Recommendation: Definite Read!
"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life. "
- David Ogilvy
Sorries, David, I have read it just once till today.
This 70 year old masterpiece is precise/concise (around 75 pages if I remember correctly), well segmented (10 chapters), and every sentence in it seemed to be a commandment about sales and promotion. Download the pdf of the book at
www.scientificadvertising.com ... thank me later ...
"Life is like a box of chocolates, Forrest. You never know what you're gonna get."
